Its all about being competitive but also being the best

“Its all about being competitive but also being the best. Best design, best quality and always reliable. The winch market has always been competitive, so you’ve got to find a way to sell it.”

Which can all of a sudden be the last bit of hope of surviving

“The fact that Muir always keeps the focus on their main business, being anchor systems, gives me the confidence that my customers can rely on that ‘shiny thing on the foredeck’ which can all of a sudden be the last bit of hope of surviving”

Working for Muir has improved our quality

“Working for Muir has improved our quality… Muir is always after ever-better quality”